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Talking Back to Globalization

Texts and Practices


Edited By Brian Michael Goss, Mary Rachel Gould and Joan Pedro-Carañana

Globalization is one of the most widely circulated, high-stakes buzzwords of the past generation; yet discussion of the topic is often encased in paradox and contention over what globalization is, to whom and where it may (or may not) apply, and to what effect. In Talking Back to Globalization: Texts and Practices, contributors provide a series of case studies that stress the interplay between culture, politics, and commerce.
Interviews with Natalie Fenton and Radha S. Hegde survey globalization and its interpenetration with the spheres of journalism, activism, social media, and identity. The overview furnished by the interviews is followed by the volume’s two additional extended sections, «Texts» and «Practices.»
Chapters in the «Texts» section seek clues about globalization through its insinuation into mediated forms. The diverse selection of cases cover television, films, online travel web pages, blues music, and the political valences of Portuguese neo-fado.
Chapters in the «Practices» section address more diffused cases than media texts. Their analyses largely orient toward institutional concomitants of globalization that precede the subject’s experience of it. Chapters cover the trajectory of the European university, campaigns to shape journalistic practice during the Cold War, the posture of intellectuals vis-à-vis globalization, and the ideology that animates the Facebook experience.
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Preface to the Interviews


This volume is, in part, a spin-off from the “Globalization: Texts · Practices · Performances” conference that was convened at Saint Louis University—Madrid, Spain in April 2014, organized by the campus’ Department of Communication. The conference was the result of about nine months of planning. The first planned step in that long march toward the event was to decide whom to invite as keynote speakers. Consensus quickly coalesced around Natalie Fenton of University of London and Radha S. Hegde of New York University in the light of their globally recognized scholarly contributions that implicate new media and identity, formal and informal politics. When the conference finally began on a spring Friday morning, Natalie and Radha delivered keynote addresses that were rapturously received. And then, they both stayed and listened generously to all of the other panels across two days.

As the event became a book with the encouragement of “Intersections in Communication and Culture” series editor Cameron McCarthy, some salient new work that was not presented at the conference, as well as some scholars not present, joined the project. These efforts have finally assumed the form of this volume that you now hold in your hands. However, one continuity between the conference and (the similarly titled, if manifestly distinct) book was that Natalie and Radha once again agreed to “keynote” this discourse on globalization through wideranging interviews with, respectively, Joan Pedro-Carañana and Rae-Lynn Schwartz DuPre. These interviews reprise themes from their conference keynotes and...

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