Critical Business Asset for Strategic Global Change
Chapter Four: Major Events for Corporations
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Major Events for Corporations
This chapter investigates strategies and offers examples of corporations that have successfully navigated one or more of these important changes in the life of a sustainable business. It focuses on three areas:
• Communication and Corporate Strategy—Understanding and Influencing the Change Process
• Communicating Strategic Change—The Continuum of Reputation, Issues Management, and Crisis Management Is Built on a Positive Corporate Culture
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