Critical Business Asset for Strategic Global Change
Further Reading and Websites
In the list of books and articles are authors and ideas that have influenced and shaped the themes of this book. They demonstrate that corporate communication practiced as a strategic management process is both art and science. This combination of what Daniel Kahneman calls fast (reactive) and slow (contemplative) thinking creates a compelling and focused vision for what lies ahead—informed by the past, but applied to the future. Individuals and companies that sustain themselves think analytically and strategically. They have mastered the capability to adapt. They are able and often eager to change to meet new and unexpected challenges. They have sharpened the capacity to blaze a trail where none existed and honed their vision of the future “to see around the corner.” They have developed the courage to scrap their current practices, when necessary, and begin again in a fresh, new direction.
The link to a lengthy descriptive list of Websites offers a rich platform of focused sources of information and knowledge that serve to nourish professional development and growth. The resources listed here provide the tools and raw materials for companies and individuals to create sustainable corporate communication practices.
Akerlof, George A., and Robert J. Shiller. Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism. Princeton: Princeton University Press, 2009. Print.
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