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Health Communication Research Measures


Edited By Do Kyun Kim and James W. Dearing

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
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Library of Congress Cataloging-in-Publication Data Health communication research measures / edited by Do Kyun Kim, James W. Dearing. P. ;cm. — (Health communication; vol. 12) [DNLM: 1. Health Communication. 2. Research. WA 590] I. Kim, Do Kyun, editor. II. Dearing, James W., editor. III. Series: Health communication (New York, N.Y.); v. 12. R118 610.1’4—dc23 2015023828 ISBN 978-1-4331-2903-2 (hardcover) ISBN 978-1-4331-2902-5 (paperback) ISBN 978-1-4539-1682-7 (e-book) ISSN 2153-1277 Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at

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© 2016 Do Kyun Kim and James W. Dearing Peter Lang Publishing, Inc., New York 29 Broadway, 18th floor, New York, NY 10006 All rights reserved. Reprint or reproduction, even partially, in all forms such as microfilm, xerography, microfiche, microcard, and offset strictly prohibited.

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