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Health Communication Research Measures


Edited By Do Kyun Kim and James W. Dearing

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
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This series examines the powerful influences of human and mediated communication in delivering care and promoting health.

Books analyze the ways that strategic communication humanizes and increases access to quality care as well as examining the use of communication to encourage proactive health promotion. The books describe strategies for addressing major health issues, such as reducing health disparities, minimizing health risks, responding to health crises, encouraging early detection and care, facilitating informed health decisionmaking, promoting coordination within and across health teams, overcoming health literacy challenges, designing responsive health information technologies, and delivering sensitive end-of-life care.

All books in the series are grounded in broad evidence-based scholarship and are vivid, compelling, and accessible to broad audiences of scholars, students, professionals, and laypersons.

For additional information about this series or for the submission of manuscripts, please contact:

Gary L. Kreps University Distinguished Professor and Chair, Department of Communication Director, Center for Health and Risk Communication George Mason University Science & Technology 2, Suite 230, MS 3D6 Fairfax, VA 22030-4444

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