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Talking Tobacco

Interpersonal, Organizational, and Mediated Messages


Edited By Stuart L. Esrock, Kandi L. Walker and Joy L. Hart

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
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We wish to thank everyone at Peter Lang Publishing for the encouragement and support of this project. We particularly acknowledge the dedicated work of Mary Savigar and Gary Kreps. Their assistance was invaluable. We also want to thank the scholars who contributed to this volume. Their original writings enriched the project immensely. We appreciate their timely edits and valuable insights on the many communication issues surrounding tobacco.

Stuart Esrock especially appreciates the support of his relentlessly positive wife Margue, laughter-inducing kids Hannah and Drew, and the family’s human-like Goldendoodle Millie (who insists on hand-holding) as they continue together on a rather long, strange trip.

Kandi Walker acknowledges her “smokin’” hot husband for his ability to be a spontaneous thesaurus no matter what football game is on T.V. And there are no “butts” about it that Kameron and Kennedy, her beautiful and spirited daughters, successfully managed to get her out for symbolic “smoke breaks” to play basketball, have tea parties, and make big piles of girls on the couches. Their efforts to distract made working almost impossible—and she wouldn’t have it any other way.

Joy Hart thanks her three favorite ethnographers, Sam, Butter Bean, and Swagger, for grabbing their leashes and getting her out regularly for field studies of smoking behavior (or was it squirrel behavior?). ← ix | x →

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