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Media Edge

Media Logic and Social Reality

David L. Altheide

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
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References

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Extract

Aaronson, T. (2013). The terror factory: Inside the FBI’s manufactured war on terrorism. Singapore: Ig Publishing.

Adams, W. C. (1981). Television coverage of the Middle East. Norwood, NJ: Ablex.

Adams, W. C. (1982). Television coverage of international affairs. Norwood, NJ: Ablex.

Adams, W. C., & Schreibman, F. C. (1978). Television network news: Issues in content research. Washington, DC: Television and Politics Study Program School of Public and International Affairs, George Washington University.

Adolf, M. (2013). Clarifying mediatization: Sorting through a current debate. Empedocles: European Journal for the Philosophy of Communication, 3 (2), 153–175.

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