An Impending Paradigm Shift in Advertising
Chapter 1: Early Beginnings
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In the nineteenth century, American advertising developed amid the hustle and bustle of a changing world. Fervor swept the nation as technological advances, economic productivity, and migration propelled America in new directions. Simultaneously, factions and turmoil threatened to disrupt its core. Although advertising was shaped by the efforts of visionaries and entrepreneurs, it was also heavily influenced by numerous environmental factors.
Advertising’s immediate environment swelled with an array of unprecedented issues and concerns. America expanded its borders into territories previously held by diverse and international cultures. The primary interests of the nation began to shift as millions of acres and thousands of communities now became one. Urbanization and industrialization led to new social, political, and economic challenges. Slavery and contrasting ideologies marked brewing conflicts. It was during these times that advertising emerged as a fledgling discipline from a kaleidoscope of progress and reform.
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