An Impending Paradigm Shift in Advertising
Chapter 6: Overlapping Phenomena
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The concept of convergence was introduced to mass communications discourse in the 1980s through the works of Ithiel de Sola Pool. In Technologies of Freedom (1983), de Sola Pool explores how advances in technology impact society, policy, and freedom. He identifies a convergence of modes that can eradicate the boundaries of communication established by the market and government legislation.
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