A Fortune 500 Perspective
Cong Li and Don Stacks
Chapter 1. Introduction
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In this opening chapter we will describe the emergence of social media and their impact on business operations. Specifically, we will discuss how social media have changed the way people communicate with and about business, and why measuring the influence of social media on business performance is necessary and important, but also difficult. Based on these discussions, we aim to answer the following questions:
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