A Fortune 500 Perspective
Cong Li and Don Stacks
1. As argued in Jennings, Blount, and Weatherly (2014), establishing a clear policy for employees with regard to their social media usage is vital for today’s businesses because employees’ activities on social media may bring unforeseen challenges to the business, ranging from financial to legal and ethical.
2. As seen in Fisher (2009), measuring ROI in social media is very important but quite difficult. Many “ROI calculators” have been developed in the past, but they are quickly dismissed and considered unworkable.
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