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Internet Communication

Series:

James W. Chesebro, David T. McMahan and Preston C. Russett

This textbook examines the Internet as a communication system – the single most pervasive, involving, and global communication system ever created by human beings, with a host of political, economic, cognitive, and sociocultural implications. The Internet crosses all cultural boundaries and is the fastest growing global communication system ever witnessed. The text explores the ways in which the technology of the Internet, beyond its specific content, possesses its own message-generating capabilities that dramatically and decisively affect its users. Focusing on the power of media theories, the text explains, describes, interprets, and evaluates the Internet in insightful, useful, and thoughtful ways. The concepts, processes, functions, and outcomes of the Internet as a global communication technology are used as a way of testing the validity and reliability of media theories, and media theories are used as a way of identifying the powers and limitations of the Internet as a communication system. An overview of the Internet’s past and anticipated future is provided
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12 The Internet and United States Politics

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12



The Internet and United States Politics

This chapter provides a review and analysis of the Internet’s use in United States politics. Specifically, we examine the rise and development of Internet politics from its first use in a presidential campaign in 1992 to its use in the 2008 presidential campaign. We then examine five key functions of the Internet in political campaigns.

Before proceeding, however, we need to discuss our approach to this chapter. When writing the history of anything, certain elements and events will be included while others will be excluded. In this case, our review and analysis of Internet politics focuses on presidential campaigns.

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