Glee, Breaking Bad, and Parenthood
Chapter 4. Youth Is Wasted on the Young and Other Myths About Popular Culture
← 58 | 59 →Chapter Four
Youth Is Wasted on the Young and Other Myths About Popular Culture
Today’s consumers are watching more TV than ever, which makes understanding what and how they are watching an essential part of any marketing campaign. (Nielsen Media Research, 2012)
Television differs from all other media preceding it in that it reaches children at a much earlier age and with greater intensity. This enhanced potential for influencing the intellectual and emotional development of young viewers is simultaneously the greatest promise and greatest disappointment of television (Berry & Asamen, 1993).
The debate has been ongoing regarding the importance of including media as a tool for teaching in our schools. That said, notions about how to properly use media are loaded with misconceptions and false perceptions. Our understanding of media and its implications and uses for education has grown significantly over the last decade. This new awareness has been informed by critical theorists such as Steinberg (2011), Kellner and Share (2007), and Kincheloe (2005b), who looked at how education has evolved into a more technological and popular culture–based discourse. They compared and contrasted past approaches to education and schooling and found an ← 59 | 60 →undeniable need for a media-based curriculum to help establish critical thinking and opportunities for success in the workplace. For example, Kincheloe (2005b) argued that information is dispersed from corporate-dominated producers to those who are non-privileged or considered to be a minority or disenfranchised. Kincheloe argued,...
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