A Social Psychological Perspective
Chapter 14. Social Identity Perspective
← 156 | 157 → ·14·
All human creatures are part of larger groups. Since the beginning of our existence we have socialized within groups that have helped shape our personalities, beliefs, and attitudes (e.g., family, school), and we continue into adulthood as a part of groups (e.g., working groups, friends) that exert a great influence on us (Tajfel, 1982). As if this were not enough, our gender, age, culture, and nationality also place us in a series of larger groups or social categories that shape our view of the world and determine how we are perceived or treated by other people.
One of the most influential theoretical influences in intergroup communication studies is the social identity perspective (Abrams & Hogg, 2010; Turner, Hogg, Oakes, Reicher, & Wetherell, 1987). Under this label, two theories are summarized: social identity theory and self-categorization theory. The social identity perspective states that people categorize themselves into groups and do the same with others, placing them in certain groups and not others. This process of categorizing ourselves in groups we value helps define our social identity and makes social comparisons easier. Social comparison, in turn, involves an exaggeration of differences between groups and an exaggeration of the similarities between people within groups.
← 157 | 158 → Focusing on gender categorizations, these do not have the same meaning for everyone. Women cannot be treated as a unified group because there are too many women with different identities to include them all in one group. When...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.