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International Perspectives on Higher Education Admission Policy

A Reader

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Edited By Virginia Stead

The promise of this admission policy reader arises from the embodiment of research from 58 authors, six continents, 20 time zones, 20+ first languages, and a broad array of research methodologies. Four sections aggregate key themes within the text:
(1) National Perspectives on Higher Education Admission Policy;
(2) Theoretical Approaches to Higher Education Admission Policy;
(3) Applicant Recruitment and Student Support Services in Higher Education; and
(4) Diversity and Equity in Higher Education Admission Policy Implementation.
This book's global chorus of professional experience, investigation, and insight is unprecedented in its breadth and depth, illuminating a rare swath of challenges and opportunities that Internet-sourced international higher education makes visible. Although each chapter is an independent research report, together they generate a new landscape for admission policy orientation, exploration, and activism. The sheer range of policies and organizational infrastructure will alert all readers to many complexities within the admissions process that remain invisible within single or multiple but similar cultural and political contexts.
Many of these authors have demonstrated courage along with their intellectual acumen in tackling politically sensitive, culturally taboo, and personally dangerous topics within their research. Theirs is a moving testimony to the global quest for fairness within the world of admission policy implementation and to the power of access to higher education. Together, we are determined to advance equitable admissions praxis within all institutions of higher learning and promising futures for all students.
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19 Turkish Learning Organizations and Internet Technology (IT): Sources of Quality Strategies in Higher Education Admission

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CHAPTER 19

Turkish Learning Organizations and Internet Technology (IT)

Sources of Quality Strategies in Higher Education Admission

Zehra Altinay Gazi and Fahriye Altinay Aksal

Introduction

This chapter aims to highlight the role of higher education institutions on the economy of developing countries. The role of information technology (IT) is critical to driving the quality of higher education. In addition, the chapter underlines the importance of preparing policy and strategy regarding the implementation of information communication technologies, such as e-learning applications, as branding and service differentiation in order to create quality strategies within the competitive higher education market. In addition, the chapter considers the existence of technology-based applications significance to higher education admission.

Within the framework of service differentiation, branding, and competitive markets, higher education institutions tend to work hard for quality and innovation to be different, reputable, and the right choice for students, offering alternative programs and courses through a credible, flexible learning platform. Higher education institutions in developing countries tend to approach IT as an internal and intercultural bridge to expand outside market share along with its impact to learning inside various institutions.

As higher education institutions are economic powers for the development, recognition, and reputation of developing countries, while also creating a learning society, this chapter addresses the need of these institutions to develop a life-long learning philosophy, IT (to expand market share capacity and to enhance learning outside and inside...

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