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Digital Platforms and Cultural Industries

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Edited By Philippe Bouquillion and François Moreau

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

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The Role of Digital Broadcasting Platforms in the Visibility and Evolution of Self-Produced Web Series (Neuvillers, Marie-Caroline)

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The Role of Digital Broadcasting Platforms in the Visibility and Evolution of Self-Produced Web Series

Marie-Caroline Neuvillers

Introduction

Web series are plural and hybrid forms that are both original and inspired from other audiovisual content. Before addressing the relationships of dependency and co-dependency between self-produced Web series and digital broadcasting platforms – also called streaming platforms or user-generated video content platforms – we must first establish a comprehensive definition of what Web series are. To do so, this study will rely on both constitutive and normative criteria to specifically address the principle and the apparatus of self-produced Web series.

In a first section, a precise definition of the term Web series will be given, as well as an explanation of the specificities of self-produced Web series. Then, we will show how digital platforms shape not only the economic model but also the very form of Web series. Finally, a third section will demonstrate that platforms are an essential link between Web series and their community of viewers.

A Content Which is Not Materially Independent

From a constitutive perspective, Web series are defined by their production process and the intention of their authors. Web series are created by the Web, for the Web, and are modeled according to its constraints and possibilities. User-Generated Content (UGC) platforms are hence the first medium Web series are released on and, therefore, act as crucial components of their global construction. A Web series is an...

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