Edited By Philippe Bouquillion and François Moreau
The assessment of the challenges of digital platforms for cultural industries raises many different issues. How platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.
The Evolution of Business Models in the Online Press: Between Creativity and Imitation (Lyubareva, Inna / Rochelandet, Fabrice / Etienne, Jean-Michel )
The Evolution of Business Models in the Online Press: Between Creativity and Imitation
Inna Lyubareva, Fabrice Rochelandet, and Jean-Michel Etienne
The widespread dissemination of digital technologies and their uses has widely transformed economic models and social practices in the cultural and creative industries. Print news is a striking example of such evolutions (Guibert, Rebillard, & Rochelandet, 2016). The development of digital platforms and services has unquestionably lowered access barriers for the production and distribution of journalistic information, with less capital needs to create and sustain a newspaper, the decentralization of production sources, substantial cuts in distribution costs, etc. In addition, these factors have facilitated the arrival of new entrants and the proliferation of digital business models (Lyubareva & Rochelandet, 2016), all the while stimulating new information practices related to the accessibility, shareability, and publishability of information online through digital social media and aggregators.
However, these very factors have fostered a highly uncertain environment, as well as a heightened dependence of players on advertising revenue and audience metrics. Since the arrival of social media and content-hosting platforms in the mid-2000s, many events and transformations have led players’ business strategies to evolve, gradually moving from print media to online news (Rebillard, 2012). Among these factors can be mentioned the creation of brand new services and features following the emergence of Web 2.0 tools, the arrival on the information market of pure players around 2007/2008, new journalistic practices based on the exploitation of Web...
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