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Digital Platforms and Cultural Industries

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Edited By Philippe Bouquillion and François Moreau

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

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Christine Bellavoine, sociologist (PhD obtained in 1994 at the University of Nantes), she works on questions of local social dynamics, territories and development. Responsible for the local studies sector (SEL) at the Saint-Denis Town Hall since 2004, she pilots studies and conducts collective analysis processes with stakeholders based on problems, questions, or projects emanating from municipal services, local partners or public debate.

Pierre-Jean Benghozi, Research Director at the National Centre for Scientific Resarch (CNRS) and Professor at the École Polytechnique, is presently Commissioner at the French Electronic Communications and Postal Regulatory Authority (Arcep). P. J. Benghozi developed and headed up, since the early 1980s, pioneering researches unit and programs on Information Technology, Telecommunications, Media and Culture. His recent projects draw attention to the structuring of ITC-supported organizations, markets, supply chains and competitive business models, expressly in creative industries. Board member of scientific committee in highest French institutions and numerous international scientific conferences and academic journals, P. J. Benghozi taught regularly in major Universities and is frequently requested as an expert by public bodies and private organizations.

Christoph Bläsi is since 2009 professor for book studies at Johannes Gutenberg University Mainz and had previously held positions in digital publishing and strategic information management of various major German publishing houses. Christoph Bläsi’s current main research areas include among others the significance of Artificial Intelligence for publishing.

Philippe Bouquillion, professor of communication sciences in university Paris13, is researcher at the Laboratory of Excellence...

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