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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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Collective happiness in organizations of the third sector

Rafael Ravina-Ripoll and Victoria Sanagustin-Fons


Abstract The objective of this academic work is to analyze the level of happiness of volunteers in Third Sector entities through a simple random sampling. The findings reached are quite consistent with the principles established by the literature on the science of happiness. It is worthwhile to continue advancing the scientific study of this particular topic in order to determine if enhancing happiness within these organizations plays a key role in holistically improving the collective happiness of citizens in the knowledge society and new technologies.

Keywords: happinessaltruismvolunteers

In the economy of happiness, there is a positive link between happiness and volunteering (Smith, 2016). Taking as a basis this apriorism, it is worth noting that among the documentation consulted for the development of this academic work, there is a scarce scientific bibliography from Spain designated to describe the collective happiness of the non-profit entities of the Third Sector. This circumstance in conjunction with many other factors encouraged us to evaluate the level of collective happiness of the volunteers at the headquarters of the Red Cross in Jerez de la Frontera (Spain) in 2019. Bearing in mind that this research, like any other, is developed with the hope of encouraging, as much as possible, future academic work on the topic subject of current analysis in other territories, especially in those environments that have characteristics similar to the ones analyzed in this work. I would not like to end this introduction without pointing out that this type of work...

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