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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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History of art, Holy Week and Mindfulness. Identitary and emotional interrelations

Antonio Rafael Fernández-Paradas and Irene Martin-Arenas


Abstract We are surrounded by a rich material and immaterial heritage that offers hundreds of possibilities to develop mindfulness and full attention to our daily life. Even if Easter Week, religious imagery and liturgy, a series of elements through which the processes of reflection and meditation have been fed throughout history, its foundations have not been used yet to cultivate attention full. Through the present proposal we want to develop a basic program through which work to work mindfulness and creativity establishing relationships between Holy Week and the Mindfulnes.

Keywords: Holy WeekMindfulness creativityemotional development

Both parties and Mindfulness suppose an accumulation of knowledge and essential attitudes for the emotional and identity development of people. Now, before two seemingly antagonistic worlds, such as Holy Week and the Mindfulnes, the following questions could be asked: Is there a theoretical framework that highlights the importance of both branches? Is it possible that there is a union between both disciplines so far nonexistent? (Kabat-Zinn, 1990, 2003, 2007).

Through the following program, we will place Holy Week (Ribes Leiva, 2006) as the basis for the development of Artistic Education through Mindfulness. For this, we will use various techniques through the five senses in which they will be made available to students to interrelate the techniques that can be developed in Mindfulness with the feelings that may arise from the feast of Holy Week (Maldonado, 1986). The program is intended for any type of student, regardless of age, training, or...

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