A Critical Reading Approach
This book bases on data-driven approach rather than practice-driven or theory-driven approach, as it centers on a variety of situations that commonly take place in business and institutional organizations. Pragmatic processes such as speech acts and face theory are adopted to analyze how writers seek to encode their messages for a particular audience, and how readers make inferences when seeking to locate a writer’s intended meaning.
Acknowledgements This book is a summary of my academic work for some ten years since after my PhD degree in Edinburgh. I would like to say thank- you to those who helped me conduct and complete this project. I hope my heart-felt gratitude will meet each one’s positive face wants. First of all, I would like to express my sincere thanks to busi- ness professionals, students, and academic peers, who were willing to provide data, from a variety of (non-)profit organizations. Their data have enabled me to organize this book in a practical way. My special thanks go to President Eiko Tanimoto, President of the Board of Trustees at Kansai Gaidai University, and President Yo- shitaka Tanimoto, Dean of Kansai Gaidai University, for their warm invitation to Kansai Gaidai University which I am deeply indebted to. Their warm encouragement and solid credibility to my academic work have made this achievement successful in reality. I am also deeply indebted to Professor Nobuhiro Adachi at Kansai Gaidai University for his moral support and confidence in me. The lectures coordinated by him for graduate students have crucially shed light on my destina- tion. I owe many thanks to members of the Association for Business Communication and Japan Business Communication Association. In particular, I really appreciate Prof. Hiromitsu Hayashida (Chuo Uni- versity), Prof. Naoki Kameda (Doshisha University), Prof. Hiromasa Tanaka (Meisei University), Prof. Mirjaliisa Charles and Prof. Leena Louhiala-Salminen (both from Aalto School of Business, formerly known as Helsinki School of Economics), and...
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