Discursive Indexicality in Cultural, Institutional and Professional Fields
Edited By Rita Salvi and Janet Bowker
In this context not only have domain-specific language features been analysed, but also the communication strategies and interactive patterns at work in how different geo-political cultures construe, manifest and adjust their identities over the course of time and in varying physical, virtual, and cognitive spaces.
RITA SALVI / JANET BOWKER Preface - 7
RITA SALVI / JANET BOWKER Preface This volume is one of the scientific products resulting from a PRIN project 2008, which gathered the Universities of Modena-Reggio Emilia, Bergamo, Florence, Naples ‘L’Orientale’ and Rome “Sa- pienza”. The research groups were privileged to have prof. Marina Bondi as national coordinator. The general title of the project was “Discourse identities and sense of space: from key-words to phraseol- ogy”. Fundamentally, the project aimed at a methodological rethink- ing about the notion of ‘keywords’ in relation to phraseology, the in- fluence of the cognitive factors of time and space in the construction of identity, and the integration of discourse analysis with corpus lin- guistics. The studies collected in this volume, therefore, tend to further illuminate the nature of communication – corporate, institutional, pro- fessional and academic – in which the construal, maintenance and re- pairing of identity develop in the course of time and in different loca- tions or mental spaces. At the broadest level, it was hypothesized that the various gen- res, subgenres and variations in contextual use (corporate and institu- tional websites, internal corporate communications, academic lectures and cultural encounters) would share a great deal in their modes of re- alization of their major communicative purposes, namely those of cre- ating persuasive and coherent textualizations to project and promote a series of positions and behaviours which pertain to the field of differ- ent specialized languages. However, at a micro-level, investigations into the differing contexts of use reveal a range of specific linguistic features as...
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