Show Less
Restricted access

Evolution in Genre

Emergence, Variation, Multimodality


Edited By Paola Evangelisti Allori, John Bateman and Vijay K. Bhatia

The notion of ‘genre’ has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the ‘same’ genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.
Show Summary Details
Restricted access

Variation in Apologetic Strategies in Annual Company Reports: Rhetorical Functions of Lexical-Syntactical Patterns: Cinzia Giglioni



Variation in Apologetic Strategies in Annual Company Reports: Rhetorical Functions of Lexical-Syntactical Patterns


This chapter looks at variation in apologetic strategies in annual company reports, and more specifically at their shifting instantiations in a diachronic corpus, with special attention paid to key lexical and rhetorical traits and their relative incidence over time. Taking its move from the broadly shared assumption that contextual factors play a key role in determining genre variation, the study traces the presence over time of apologetic strategies in annual reports, linking it to contextual variables, most notably the company’s financial performance and the overall state of the market. Typical textual realisations of apologetic strategies are then identified and classified, focusing on their potential role as indicators of the presence of a given strategy. It is hypothesised that computing the incidence of the lexical and syntactical traits identified may help tracing variation in recourse to apologetic strategies over time.

2.Study background

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.