Edited By Anna-Katharina Hornidge, Anastasiya Shtaltovna and Conrad Schetter
Local Knowledge and Expert Knowledge in Rural Transition: Georgian Wine Production
To make wine, different sorts of knowledge are needed. One has to grow grapes, produce wine and, in most societies, sell it. Growing grapes, wine making and selling can each be associated with a different set of skills and knowledge. Sometimes they are combined in one person or organization; in other cases not. In capitalist economies, the selling has become more important over the last few decades. As new wine producers and new wine markets have opened up and as the taste of important audiences has been shaped by new discourses (think Robert Parker rating, think varietal wines), the old wine-producing countries in Europe have been forced to adapt and to pay more attention to marketing, pricing and distribution.
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