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Public Diplomacy

European and Latin American Perspectives


María Luisa Azpíroz Manero

Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.
On June 9th, 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy.
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
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The publication of this book would not have been possible without the contribution of public diplomacy academics and practitioners that presented their works in the research seminar organised at the University of Liege on June 9th, 2015: Beatriz Nadia Pérez Rodríguez, Steffen Bay Rasmussen, Gustavo Martínez Pandiani, César Corona and María Teresa La Porte. Neither would it have been possible without the financial and logistic support provided by the postdoctoral fellowship “BeIPDCOFUND” of the University of Liege and the Marie Curie Programme of the European Commission: thanks specially to Jeni Atanassova and Raphaela Delahaye for their help during these two years. My gratitude also to the Centre for International Relations Studies (CEFIR) where I have completed my postdoctoral project on European Union’s public diplomacy in Latin America, to my tutor Sebastián Santander, and to my colleagues Gabrielle W. Cusson and Ilaria Colussi for their collaboration in the development of the seminar.

María Luisa Azpíroz


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