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Public Diplomacy

European and Latin American Perspectives

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Edited By María Luisa Azpíroz Manero

Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.
On June 9 th , 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy.
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
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European Union Public Diplomacy in Latin America: Opportunities and Challenges

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European Union Public Diplomacy in Latin America

Opportunities and Challenges

Beatriz Nadia PÉREZ RODRÍGUEZ

Lecturer and researcher at Universidad Autónoma Metropolitana-Xochimilco Head of the International Politics Department

Abstract

Since its beginnings, the integration process of the European Union (EU) has been accompanied by the strengthening of its ties with other world regions. Making intensive use of political-diplomatic, economic, military and civilian instruments – such as strategic partnerships, agreements of a mainly commercial nature, sanctions, sponsorship of development cooperation and humanitarian aid in pursuance of its foreign policy (Miralles Solé, 2014) – the EU also promotes its links with the populations of foreign countries through public diplomacy. ← 17 | 18 →

This work presents the main theoretical aspects of the EU’s public diplomacy, the strategies and programmes employed and the transformations they have undergone as a consequence of technological progress. It highlights the impact this public diplomacy has had on relations with Latin America and draws some conclusions regarding the challenges and opportunities it offers.

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Since its beginnings, the integration process of the European Union (EU) has been accompanied by the strengthening of its ties with other world regions. Making intensive use of political-diplomatic, economic, military and civilian instruments – such as strategic partnerships, agreements of a mainly commercial nature, sanctions, sponsorship of development cooperation and humanitarian aid in pursuance of its foreign policy (Miralles Solé, 2014) – the EU also promotes its links...

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