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Public Diplomacy

European and Latin American Perspectives


Edited By María Luisa Azpíroz Manero

Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.
On June 9 th , 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy.
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
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Diplomacia mediática en América Latina: Luces y sombras del caso Telesur


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Diplomacia mediática en América Latina

Luces y sombras del caso Telesur


Diplomático argentino y académico en Universidad del Salvador (Buenos Aires)


Media Diplomacy in Latin America: Lights and Shadows of the Telesur case

This article addresses the creation of the international news network Telesur, seated in Caracas, as a public and media diplomacy initiative of several South American countries under the leadership of Hugo Chávez’s Venezuela. In particular, the political, strategic and communication goals of its implementation are analysed, as well as the effects it produced in other countries. Issues such as the legal status, funding sources and structure of Telesur are also addressed. And comparisons are established between Telesur, CNN and Al Jazeera. Finally, the limitations and failures of the implementation of Telesur as an action of media diplomacy are highlighted.


Este artículo aborda la creación de la cadena internacional de noticias Telesur, con sede en Caracas, como iniciativa de diplomacia pública y mediática de varios países sudamericanos, bajo el liderazgo de la Venezuela de Hugo Chávez. En particular, se analizan los objetivos políticos, estratégicos y comunicacionales de su puesta en marcha, así como las repercusiones que produjo en otros países. También se abordan cuestiones tales como el estatus legal, fuentes de financiamiento y estructura de Telesur. Y se...

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