The translation and interpreting industry
Miguel Á. Jiménez-Crespo Web localization in US non-profit websites: A descriptive study of localization strategies1 1 Introduction During the last two decades, the internet revolution has changed the ways in which information is created, stored and distributed globally. Individuals, organizations, collectives, companies and institutions have embraced this new model of communication, and the development of websites that give users instant access to information, resources, and interactivity, is common currency. Parallel to this boom, there has been an exponential growth in the localization of websites into other languages or locales.2 As a whole, web localization can be defined as a complex communicative, cognitive, textual and technological process by which interactive web texts are modified to be used in dif ferent linguistic and sociocultural contexts than those of origi- nal production ( Jiménez-Crespo 2010, 2011a). The origins of this process can be traced back to the early years of the World Wide Web (WWW), when it was soon discovered that multilingual audiences preferred interact- ing with websites in their native languages, rather than global websites in English, the international lingua franca (Singh and Pereira 2005; Yunker 2003). It was precisely the need to reach diverse linguistic and cultural communities around the world that fuelled the unprecedented growth of web localization as a new translation modality. 1 Research for this paper was possible thanks to a Research Council Grant by Rutgers University, USA. 2 Locale can be defined as the combination of region and language, such as Spanish- Spain (es-es) or French-Canada (fr-ca)...
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