This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.
Nahit Erdem Köker-Mine Yeniçeri Alemdar - Trust in Communication and Public Relations Research: Literature Review
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Nahit Erdem Köker-Mine Yeniçeri Alemdar
Trust in Communication and Public Relations Research: Literature Review
Abstract In modern society, it is important for people to establish good relationships with their environments, to get support from their entourage, to be loved and respected, to be trustworthy and honorable. Organizations, which are appreciated and supported, manage to gain the trust of the society, to improve their business and to earn recognition, having more opportunity to run all their business operations comfortably and efficiently. For organizations’ communication process, the notion of trust is as important as it is for interpersonal communication. People and organizations are always in touch with each other in social systems. Trust has a vital effect on this interaction process. Trust, as one of the cornerstones of individuals’ and organizations’ interactions with their environments, has become an important concept for many different disciplines of social sciences to analyze and research. One of the basic purposes of public relations practices is being able to gain the trust of the target audiences, in the name of the person or organization(s) they work for. When the definitions of public relations are investigated in the relevant literature, one can notice that public relations is related to the notion of trust in most of the definitions made. For this reason, trust has become a subject which is studied and researched by many academicians lately.
The purpose of this study is to analyze the quality...
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