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The Language Management Approach

A Focus on Research Methodology


Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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Questions submitted to two language cultivation agencies in Sweden (Björn Jernudd)


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Björn Jernudd

Questions submitted to two language cultivation agencies in Sweden

Abstract Some language management agencies compile inventories of queries that they receive from subscribers to their language advisory services or from the general public. These inventories present rich data sets for students of language management. This chapter describes questions that people sent to two Swedish language cultivation agencies, Terminologicentrum TNC and Språkrådet (The Language Council of Sweden). The questions belong to data sets that the directors of these organizations provided. This chapter studies a genre of discourse about language problems while also exploring how notings in discourse may have given rise to these problems.

Keywords language management, language problems, language cultivation, language cultivation agency, terminology, correctness, norm authority

1 Introduction

Students of language management observe, inventory, classify and describe what people say and do, about all aspects of their language behaviors, on their way towards deeper understanding of language communication. A major inventory of language mentions in newspapers, as a data base for identifying language problems, remains unpublished (authored individually and jointly by Brennan, Jernudd, Musa, Rajyashree and Uyangoda, 1984, and available as reports to the Institute of Culture and Communication at the East-West Center, Honolulu, see this paper’s list of references) although a couple of papers that use the data have been published (Musa 1985, 1987; Uyangoda & Jernudd 1987). Although not an inventory of language problems, Thuan and Jernudd looked in...

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