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The Language Management Approach

A Focus on Research Methodology

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Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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Interaction between language users and a language consulting centre: Challenges for language management theory and research (Martin Beneš / Martin Prošek / Kamila Smejkalová / Veronika Štěpánová)

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Martin Beneš, Martin Prošek, Kamila Smejkalová and Veronika Štěpánová

Interaction between language users and a language consulting centre: Challenges for language management theory and research

Abstract This chapter introduces the work of the Language Consulting Centre of the Institute of the Czech Language (LCC) of the Academy of Sciences of the Czech Republic through the scope of Language Management Theory (LMT) and with references to the traditional theory of language cultivation established by the Prague School. The work of LCC is looked upon as a linkage of micro and macro management in which enquirers consult with linguists working on the macro level about language problems they encounter at the micro level.

As well as describing its functions within an LMT framework, the application of LMT to the LCC brings specific insights into how noting takes place, which types of language mistakes are more (un)likely to be noted, and how it affects the management process itself. It is also shown that enquirers decide to consult the LCC at various stages of dealing with a language problem, i.e. their management processes interact with the LCC within pre-interaction management, post-interaction management, and also as in-management. Typical examples of language problems reported within each type of management are presented.

The authors of this chapter also argue that the work of the LCC has its limits regarding the possibility of gaining feedback relating to each individual stage of language management...

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