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The Language Management Approach

A Focus on Research Methodology


Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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Utilisation of Language Management Theory in framing interview pro formas (Nor Liza Ali / Richard B. Baldauf Jr. / Nor Mawati Mohd Shariff / Amerrudin Abd Manan)


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Nor Liza Ali, Richard B. Baldauf Jr., Nor Mawati Mohd Shariff and Amerrudin Abd Manan

Utilisation of Language Management Theory in framing interview pro formas

Abstract This chapter is based on a larger study of language planning (LP) that investigated the factors that should be considered in managing policies of English as a medium of instruction (EMI) by a Malaysian tertiary institution through an exploration of the experiences of lecturers and students in engineering education. Specifically, it examined how students and lecturers negotiated teaching and learning in their non-dominant language in the context of the mandatory implementation of EMI policies. It also examined how the organisational structures within the institution in turn responded to the needs of the lecturers and students. The study drew on Jernudd and Neustupný’s (1987) Language Management Theory (LMT) as its substantive methodology. The main study employed the tenets of LMT to underpin the research questions, research design, data collection process, interview questions and data analysis. This chapter discusses only one aspect of that methodology: the utilisation of LMT in the framing of the interview pro formas, which guided the development of interview questions.

Keywords Language Management Theory, methodology, interview pro formas, interplay between simple and organised management

1 Introduction

Literature on language planning (LP) has shown the progression of the field from macro language planning towards acknowledging the need to examine macro policy implementation at the micro level, specifically in the...

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