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Research Methods and Techniques in Public Relations and Advertising

Bayram Oguz Aydin and Emine Sahin

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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Survey as a Quantitative Research Method (Salih Gürbüz)


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Salih Gürbüz1

Survey as a Quantitative Research Method


The purpose of this study is to present the method of surveys which enables researchers to obtain information on numerous subjects by asking questions and, in some cases, to collect data which cannot be achieved by systematic observation. (Baş, 2008, p. 11).

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