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Cultures of Program Planning in Adult Education

Concepts, Research Results and Archives


Edited By Bernd Käpplinger, Steffi Robak, Marion Fleige, Aiga von Hippel and Wiltrud Gieseke

This book is a unique approach in relating mutually international and comparative research from scholars on program planning for adults. Program planning is about needs, finding topics, making offers and bundling different contents. It makes organizations of adult education visible and contributes to their existence and is therefore a core activity of the professionals in adult education. The volume originates from an international conference hosted by Leibniz-University Hannover, which was organized by a plural expert group with key actors at Humboldt-University Berlin and the German Institute for Adult Education. The authors demonstrate the unique research method program analysis and present archives which offer an established infrastructure for heterogeneous research questions.

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Addressing 21st Century Learners – A Comparative Analysis of Pictures and Images in Programs of Adult Education Providers in Canada and Germany (Bernd Käpplinger)


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Bernd Käpplinger

Addressing 21st Century Learners – A Comparative Analysis of Pictures and Images in Programs of Adult Education Providers in Canada and Germany

Abstract: The analysis will compare visuals in programs of adult education providers in Canada and Germany. The method of ‘program analysis’ will be applied. It explicates similarities and difference between two countries. The outlook will discuss future perspectives for in-depth research on the role of visuals in adult education.

1.  The context: Living in a world after the iconic and visual turn

Visuals seem to be of increasing importance in our contemporary societies after the so-called iconic or visual turn. Adult education should reflect on the ways it presents itself to the public and especially to potential learners. How is lifelong learning constructed not only by written discourses, but also by images and pictures (Dörner et al. 2010, Dörner 2011)? What kinds of learners, groups of learners and ways of learning are addressed? What is missing or who is underrepresented? The analyses of different kinds of visuals can be also an important approach for adult education research. (Nolda 1998, Dörner 2012, Jubas 2013)

Programs in adult education serve as a hinge between potential learners and the provision of learning offers. Programs mean nowadays a wide variety ranging from huge printed catalogues, leaflets, webpages, downloadable pdf documents or databases in the internet. Programs contain written and visual materials. Thus, programs...

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