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Sustainable and Solidary Education

Reflections and Practices

Edited By Monica Tilea, Oana-Adriana Duţă and Alina Stela Reşceanu

This volume of thematic studies offers multifaceted interpretations of education for sustainable and solidary development (ESSD). It is a joint work of academics, teachers and researchers covering the domain of education from the perspective of economy, social sciences, language studies, communication and pedagogy. The authors propose a range of reflections and empirical studies which refer to: various means and methods for an effective teaching/learning process; transversal skills related to ESSD; and the importance of financial resources and quality assurance in education. The unitary and original endeavour of this volume establishes a common meeting point for devising up-to-date methods and practices across disciplines, with a view to supporting sustainable and solidary education.

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Social Media in Education: on the Reception of a Viral YouTube Environmental Video (Monica Tilea)


Monica Tilea

Social Media in Education: on the Reception of a Viral YouTube Environmental Video

Abstract: Nowadays, YouTube contributes to redefining traditional education, and its resources may be used as valuable tools in the education for sustainable development. The aim of this paper is twofold. First, it puts forward the idea that YouTube is, in general, a means of informal education, and in particular, of addressing the issues concerning environmental protection and sustainable development. This is because it hosts educational visual messages with a strong impact on their audience. The analysis of such a visual message is related to the second aim of our paper, which focuses on providing a tool for investigating users’ comments on the video Dear Future Generations: Sorry, posted on YouTube by Richard Williams, alias Prince Ea. In other words, we provide a concrete means for identifying and interpreting the elements that most impressed the viewers of this viral video. The results of the research may support further interdisciplinary approaches, guided towards the production of more efficient educational messages with environmental protection content.

Keywords: YouTube, viewers’ comments, education, informal learning, environment.

1. Introduction

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