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Learning Scenarios for Social and Cultural Change

«Bildung» through Academic Teaching

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Edited By Lara Rodríguez Sieweke

The anthology departs from the fundamental idea that the university is deeply connected to the ideal of «Bildung» and to democratic values. If the university should serve as an open space to develop democracy and to meet today’s social, cultural and ecological challenges, then one has to take into account the different disciplines’ approaches to education. Thus, the featured proposals on school and university education come from diverse research fields such as general education, media education, art and aesthetic education, philosophy, ethnology, sociology, performance art and gender.

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Media and Cultural Education – A Means to Social Cohesion in a Multicultural (Media)World (Michael Waltinger)

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Michael Waltinger

Media and Cultural Education – A Means to Social Cohesion in a Multicultural (Media)World

Abstract: In an increasingly mediatized world (Lundby; Hepp and Krotz), media usage is as much entangled in everyday life as everyday life is mediated (Röser 7; Paus-Hasebrink). The media are important agents of socialization (Hoffmann and Mikos) and are involved in the social construction of the world, as they carry social meaning and reproduce dominant social norms and ideologies (Devereux 19ff.). In doing so, the media contribute to the audiences’ forms of knowledge, not only about their immediate social surroundings but also about more distant contexts, places and cultures (Devereux 20).   As the world becomes an increasingly globalized place, the flow of media images generally follows this trend. It does so, however, in a quite unequal fashion, creating what might be called a divided global village, where uneven flows of media images in their re-presentation (Devereux ch. 3 and 7) often reproduce the inequalities of the social world (Waltinger; Hall et al.). Additionally, both the current refugee situation and the immigration countries in which good parts of the population are foreign-born, testify that it is also the flow of people that tends to become more global, making the world a smaller and denser place.   When globalized media worlds increasingly become intercultural life worlds, media education has to become part of essential education, because it is desirable that people are able to competently navigate through and...

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