Studies in Linguistics, Literature, Culture, and Discourse Analysis
Edited By Maria-Ionela Neagu and Domnita Tomescu
This transdisciplinary study gathers research papers that reveal the multifarious facets of the concept of «persuasion». It is argued that regardless of its degree of intentionality, the act of persuasion underlying each information item prompts the interlocutors to cross the borders of political, historical, linguistic, narrative, psychotherapeutic, and even marketing configurations. The contributors’ contention is that political thinking and ideology-grounded linguistic patterns act as a form of social control, both informing and shaping the sense of identity of the manipulated masses and of the oppressed.
«Taking a sociolinguistic turn, this volume of interesting scholarly works addresses matters of ideological loadings in a variety of genres, contributing to the development of new research paradigms.» – Bledar Toska, University of Vlora «Ismail Qemali»
Consumption and myth in advertising (Loredana Stoica)
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Loredana StoicaPetroleum-Gas University of Ploiesti
Consumption and myth in advertising
Abstract: The article analyzes various types of commercials categorized according to a specific typology or construction. The research aims to discuss the impact on the viewer first, as a potential buyer and second, as a regular client and consumer not only of material products, but of emotions, states of mind and lifestyles as well. The discursive strategies, patterns, and composition characteristics of commercials as end products of the advertising process justify their similarities with literary productions.
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