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Information and Persuasion

Studies in Linguistics, Literature, Culture, and Discourse Analysis

Edited By Maria-Ionela Neagu and Domnita Tomescu

This transdisciplinary study gathers research papers that reveal the multifarious facets of the concept of «persuasion». It is argued that regardless of its degree of intentionality, the act of persuasion underlying each information item prompts the interlocutors to cross the borders of political, historical, linguistic, narrative, psychotherapeutic, and even marketing configurations. The contributors’ contention is that political thinking and ideology-grounded linguistic patterns act as a form of social control, both informing and shaping the sense of identity of the manipulated masses and of the oppressed.

«Taking a sociolinguistic turn, this volume of interesting scholarly works addresses matters of ideological loadings in a variety of genres, contributing to the development of new research paradigms.» – Bledar Toska, University of Vlora «Ismail Qemali»

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Manipulating written media consumers (Alexandra Codău)

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Alexandra CodăuOvidius University of Constanta

Manipulating written media consumers

Abstract: Romanian newspapers resort to strategies meant to persuade and manipulate media consumers through language. The information delivered thus loses part of its value. However, the recurrence of these strategies generates a series of linguistic models which stand the test of time, despite the fact that they become predictable and sometimes irritating.

1.  Introduction

Considered one of the most important symbols of the 20th century and, at the same time, a fundamental feature of modern times, communication represents an inextricable combination of the individual’s need for information and a series of values, ideals and interests. “At the same time, it represents one of the fragile gains of the emancipation movement; its progress accompanies the struggle for freedom, human rights and democracy” (Wolton 2012, 13). We cannot speak at present about communication without making constant references to the historical, social, economic and cultural context. “We are incomparably better informed about what happens in the world than our parents and grandparents were and we have no golden age to regret regarding the state of the press and of means of communication in general” (Bougnoux 2000, 103). It is true that the triumph of information in Romania is tightly connected with the fall of the communist regime and above all with the consolidation of democratic values; however, it also depends on the extremely dynamic rhythm characterizing 21st century society.

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