The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.
There have been many significant changes in the field of mass media communication in the area of the Slovak Republic over the past 20 years. The changes are closely related to the development of political-social situation in Slovakia in the 90s of the 20th century and subsequently at the turn of the millennium. One of the most significant determinants of forming of mass media environment in Slovakia is the establishment of the independent Slovak Republic in 1993 following a non-violent split from the Czech Republic from their common state that was continuously functioning for more than 40 years. The establishment of the Slovak Republic was not only a change in the form of existence of the independent state but the change of political regime in the country as well. The republic characterized by its own attribute as “socialist”1 changed into “democratic” what was declared in its constitution. Although this change formally happened in a relatively short period, it actually took much longer time. Regarding this connection, various questions and issues related to the change of mass media system of the country may be seen as well as the independent course of communication through the means of mass media. These are the questions such as the way of communication as well as issues concerning the formation of cultural framework of mass media in Slovakia or obstacles related to the penetration of private entrepreneurship into media production connected to commercialization or tabloidization of media. This situation was one of...
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