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Current Issues in the Slovak Mass Media

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Veronika Cillingová, Eva Bútorová, Dáša Nováčiková and Jitka Rožňová

The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.

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The monograph Current Issue of Mass Media in Slovakia brought an overview of current selected issue linked to various spheres of developing mass media communication in the independent Slovak Republic. We stated in the introduction of this publication that its aim was to draw the attention to some of the issues that resulted from the continuous formation of mass media sphere in Slovakia. This goal was fulfilled especially by pointing out at the issue related to the status of Slovak mass media from the aspect of presenting stereotypes in advertising, interconnection between mass media through its subcategory marketing communication with the help of advertising and fine arts and also from the aspect of forming the genres of journalistic communication and development of literary critical publications, too.

Each chapter raised questions resulting from its focus in the context of mass media communication in Slovakia in its introduction. Current issues of Slovak mass media are as follows:

1. the issues of spreading stereotypes within perceiving the status of women in society through advertising (Chapter 1 The Issue of Gender Stereotypization in Commercial as Mass Media);

2. issues resulting from an effort of application of visual artistic works in advertising (Chapter 2 The Issue of Syncretism of Mass Media and Artistic Communication);

3. the issues of forming and application of genres of analytical journalism in literary periodical Romboid (Chapter 3 Current Message of Analytical Journalism in the Magazine Romboid Issues of Analytical Journalism...

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