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Language, Heart, and Mind

Studies at the intersection of emotion and cognition


Edited By Barbara Lewandowska-Tomaszczyk, Valeria Monello and Marco Venuti

A major premise of this book is that language use is critically conditioned by affective content and cognitive factors rather than being a case of objective computation and manipulation of structures. The 21 chapters of this book deals with how language interacts with emotion, and with mind and cognition, from both intralingual and cross-linguistic perspectives. The second major focus is the theoretical framework, best-suited for research relationships between language, cognition, and emotion as well as the effect that emotion has on the conceptualizer who constructs meanings based on language stimuli. Furthermore, the authors investigate how emotion and rational projections of events interact and what their consequences are in the conceptual world, media discourse, and translation.

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14. Communing Affiliation and the Power of Bonding Icons in Collective Narratives: The Case of #GrowingUpGay (Antonio Fruttaldo)


Antonio Fruttaldo

Abstract In line with Zappavigna and Martin’s (2018) discursive system of communing affiliation, the following study aims to interpret how values linked to the experience of being a young LGBTIQ+ individual are positioned as bondable in the ambient environment set out through the hashtag #GrowingUpGay. In particular, following Döveling et al. (2018), emotions are explored as a cultural practice in terms of affect, that is, as something online users display/perform rather than feel/have, thus constructing digital landscapes for culture-specific communities of affective practice. In doing so, homophobic discursive loci are highlighted in the way users represent the struggles they have jointly experienced and, therefore, it is possible to see how forms of homophobia and discrimination impact individuals’ lives.

Keywords: Affiliation systems, Bonding icons, Affect, Social networking systems, Digital culture, Corpus linguistics

Contemporary digital media have provided a powerful platform to empower minority and stigmatised communities by granting them access to political, public and institutional debates (Venzo & Hess, 2013; Tropiano, 2014; Baer, 2016; Teal & Conover-Williams, 2016) and by giving them voice and visibility (Duguay, 2015, 2016). Simultaneously, parallel alarming online discursive phenomena seem to have emerged, allowing the unleashing of racist, misogynistic and homophobic hatred (Burris et al., 2000; Perry & Olsson, 2009; Awan, 2014; KhosraviNik & Zia, 2014; KhosraviNik & Esposito, 2018).

New and emergent forms of online communicative practices have indeed challenged the traditional institutional role of mass media and mainstream information outlets, and the rapid...

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