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Language, Heart, and Mind

Studies at the intersection of emotion and cognition


Edited By Barbara Lewandowska-Tomaszczyk, Valeria Monello and Marco Venuti

A major premise of this book is that language use is critically conditioned by affective content and cognitive factors rather than being a case of objective computation and manipulation of structures. The 21 chapters of this book deals with how language interacts with emotion, and with mind and cognition, from both intralingual and cross-linguistic perspectives. The second major focus is the theoretical framework, best-suited for research relationships between language, cognition, and emotion as well as the effect that emotion has on the conceptualizer who constructs meanings based on language stimuli. Furthermore, the authors investigate how emotion and rational projections of events interact and what their consequences are in the conceptual world, media discourse, and translation.

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16. “Are you really voting for your favourites?” Multimodal Genres and Ideology in Talent Shows (Mariavita Cambria)


Mariavita Cambria

Abstract This chapter presents an analysis of the multimodal discursive strategies employed in the creation of talent shows which have international editions and involve several contemporary “performance” spaces (TV, web, social networks) revealing a multifarious macro show genre which is not tied to a single media or web environment. A combined Systemic Functional Linguistics and multimodal corpus-assisted approach (Halliday, 1978, 1994; Baldry & Thibault, 2006; Kress, 2018) is used first to investigate the multimodal strategies employed in the 2018 season of the X Factor (UK) and, then, to analyse some of the language used by the official judges of the show. Considering talent shows in the framework of a more general discourse on evaluation, the paper explores how the construction of consensus and evaluation is built up via the use of the judges’ language.

Keywords: Multimodality, Multimodal corpus assisted, Systemic functional linguistics, Talent shows, Discourses on evaluation

Talent shows are events where participants showcase their skills in singing, dancing, acting, martial arts, the playing of instruments or other activities before a judging panel for a prize or reward. In recent years, TV talent shows, such as the X Factor, Idol, Britain’s got talent and Tú sí que vales, have become a very common form of entertainment, have international formats and are easily recognisable worldwide by their special features. Considered to be a subgenre of reality television, talent shows are characterised by the presence of a judging panel which evaluates the contestants in...

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