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Cultural Linguistics Applied

Trends, Directions and Implications


Edited By Arne Peters and Neele Mundt

This book offers a range of empirically-based case studies in the field of cultural linguistics and neighbouring disciplines such as intercultural pragmatics and language pedagogy. The first section explores intercultural communication and cross-linguistic/cross-cultural investigations in settings such as Brazil, Nigeria, Cameroon, Tanzania, Morocco, France and Canada. The second section focuses on applications of cultural linguistics in the field of foreign language teaching. By drawing on English as a Foreign Language and English as a Second Language contexts, the case studies presented further examine the ramification of cultural linguistics in the language classroom, enabling a better understanding of culture-specific conceptual differences between learners’ first and target language(s).

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On the metaphoric conceptualisation of bribe in West and East African countries (Lozzi Martial Meutem Kamtchueng)


Lozzi Martial Meutem Kamtchueng

On the metaphoric conceptualisation of bribe in West and East African countries


Corruption is an illegal, illegitimate and unethical action which operates in a two-way process and which consists in misusing or abusing public office for private gain, involving a “giver” and a “taker” of bribe who either belong to the public or private sector. In other words, corruption is an ‘illegal, immoral or dishonest behaviour, especially by people in positions of power’ (Cambridge Advanced Learner’s Dictionary 2005: 151, henceforth CALD) while a bribe is ‘money or a present that you give to someone so that they will do something for you, usually something dishonest’ (CALD 2005: 151). Therefore, it can be inferred that corruption is the act of giving a bribe while bribe is what is given in the practice of corruption.

Sub-Saharan Africa is a part of the world where the phenomenon of corruption is very commonplace (cf. the 2008 and 2011–16 annual reports of Transparency International). Its practice is sanctioned in almost all countries not only because of its illegality, illegitimacy and immorality but also, and more importantly, because of the harm it causes to society (Organisation for Economic Co-operation and Development 2008: 42–8, henceforth OECD). That is why in many countries, such as Cameroon, Nigeria, and Tanzania, many legal instruments and structures have been put in place in order to curb the phenomenon. In Cameroon many measures have been taken in...

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