In a unique, and at times highly polemical way, the author demonstrates how the media generally influences thinking and what kind of content they put into peoples’ heads. He aims to encourage a better understanding of oneself, one’s environment, and the world but above all, a better understanding of freedom, the condition of democracy - or dictatorship. This is probably the first book in the media and communication studies which, through scientific provocation, makes the readers delve deeply into their intelligence, teaches them how to use it, and allows them to decide whether they have a weak, average, or insightful mind. The book sets one of the most important trends: it tells how the media think and how they shape their audiences.
Even though everyone knows that science knows no boundaries, great efforts are made to control it. Mainly through morality and ethics, as if they had influence over new discoveries. Adapting science to any rules breeds inequality, pushing some backwards, some forward.
If the balance of power on the world map changes, undoubtedly this will result from differences in the approach to science. The Americans and the Chinese differ in that respect so much that the latter have started winning, because they take science seriously. Even when they pretend an accord with the principles of Latin civilisation, in reality they will never give up on achieving their goal. They do not put any barriers to science, understanding that even the smallest irrational obstacle knocks the researchers off course. The most significant example comes from genetics. Whatever might be said as to the truth of the birth of genetically modified twins Lulu and Nana, what is really involved is going beyond the boundaries of human life. That is how we should see the attempts to bring people back to life or transplanting heads. In themselves they are an inhuman challenge, but in reality they are logical. Limiting experiments, whether one finds it morally abhorrent or reprehensible, will, firstly, not stop such strivings and, secondly, they are integral to the essence of science. We need to state it directly and make it generally known that without total freedom of scientific experiments the world will...
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