In a unique, and at times highly polemical way, the author demonstrates how the media generally influences thinking and what kind of content they put into peoples’ heads. He aims to encourage a better understanding of oneself, one’s environment, and the world but above all, a better understanding of freedom, the condition of democracy - or dictatorship. This is probably the first book in the media and communication studies which, through scientific provocation, makes the readers delve deeply into their intelligence, teaches them how to use it, and allows them to decide whether they have a weak, average, or insightful mind. The book sets one of the most important trends: it tells how the media think and how they shape their audiences.
About the author
The Author Jacek Dabala (exactly in Polish: Da˛bała) is a professor, novelist, screenwriter, and former TV and radio journalist. He is Head of the Department of Media Workshop and Axiology at the John Paul II Catholic University of Lublin. He is a member of the Polish Academy of Sciences, the Association of Polish Writers, and the Polish Film Academy. He has created Dabalamedia.com, the first global site to evaluate media and communication quality (content and journalist workshop).
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