Edited By Christa Dürscheid and Jürgen Spitzmüller
What are the features of young people’s written and spoken communication? How is youth language situated in the context of multilingualism and language contact? What influence does communication in the new media have on the language use? What are the characteristics of the public discourse about youth language? In the three categories «language use and linguistic skills», «language use and identity», and «youth languages as global and local phenomena» these and other questions are discussed and new research perspectives are revealed. Moreover, the book is not only a documentation of the current state of affairs of German youth language research, but it also gives an insight into international research into the language of young people (in 15 European, American, and African countries altogether).
III Jugendsprachen global und lokal / Youth languages as global and local phenomena
III Jugendsprachen global und lokal Youth languages as global and local phenomena Globalization and Local Reappropriation: The case of the Quotative System Isabelle Buchstaller (Stanford University) Abstract It is commonly assumed that quotative like, which is now used by younger speakers in most varieties of English, spread from the US outwards via the media (Singler and Woods 2002). A similar globalizing trend has been noted for go. However, globalization processes have been shown to go hand in hand with increasing localization. This article explores the tension between the global and the local on the linguistic level. In a cross-variety comparison, I will investigate the function and distribution of the new quotatives go and like among British and US youth. It will become evident that we cannot claim that globalization will necessarily lead to the exact same output in different varieties. Rather, innovative variants are taken out of their original context and are being reinterpreted in another locale. t Introductioni Youth culture is global. For example, according to the hit-list for women's google queries, Britney Spears reaches number i in the UK and in Spain and number 3 in Germany. April Lavigne is number 2 in Spain and even number 9 in all google queries in Italy. Obviously, also TV series and programs (such as Sex and the City, ER, Will and Grace, Lost) reach their global adolescent consumers via an ever increasing network of international media giants. However, globalization processes have been shown to go hand in hand with increasing...
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