Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs - Ling Chen 341
341 Introduction to Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs By Ling Chen Ling Chen notes that cultural influence on communication and social interaction has been a major subject of interest in intercultural communication studies. Ear- lier research focused on uncovering culture general dimensions and variations associated with communication practices across cultures. As an inevitable result of such broad approaches, variability within and changes over time tend to be overlooked in such methods, Chen notes. In efforts to derive new theories to study social phenomena in some specific cultural contexts, scholars have been working from a complementary approach and conducting what is referred to as indigenous research. Chen points out that Chinese culture presents a special context for indigenous research to uncover culture-specific constructs and theories from which particu- lar insights may be gained about the change of culture over time versus the way changes occur to a culture and the way culture evolves. Of interest to scholars is the extent to which the divergent social developments have influenced the Chi- nese mindset and value system as a whole. One way to do so is to proceed from the assumption of a common general heritage as a starting point. This assumed common heritage is the focus of Chen’s study to determine the state of tradi- tional value orientations in contemporary Chinese societies as a base to under- stand changes in social behaviors as well as in communication. Chen notes that it is not clear what the previous Chinese...
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