Edited By Alberto Abruzzese, Nello Barile, Julian Gebhardt and Jane Vincent
Part II Digital Television Audiences and their Practices of Use
83 Leif Kramp Access to Cornucopia? The Rise of a New Television Archive Culture on the Web Introduction The transformation of media production and use through the growth of the Inter- net has increasingly caused shifting paradigms among the established media. There is much debate within academia as well as the industry on whether televi- sion, in its traditional forms of distribution and reception, has a future or whether it will be subject to radical changes resulting from digital retrieval principles and interaction potential of the Internet. Silverstone sees media and society at a tip- ping point in today’s thoroughly mediatised environment where a “mediapolis” exists both at national and global levels, and where the materiality of the world is constructed through (principally) electronically communicated public speech and action (Silverstone, 2007, p. 31). In this context, audiences break out of their dependency relationship with the for- merly all-powerful television networks when it comes to questions of supply and demand, but without abandoning televisual content. The Internet enables an in- creasingly autonomous fusion of media consumption, production, and distribution on the users’ side. Focussing on the shifting role and power relations between media users and producers, this chapter explores the implications for access to formerly aired (that means historical) television programmes. The broadcasting archives of the televi- sion industry are an institution that primarily fulfils a functional task by support- ing television production, filling gaps in the programming schedule, and generat- ing profit for the entity of which they are a...
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