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The New Television Ecosystem


Edited By Alberto Abruzzese, Nello Barile, Julian Gebhardt and Jane Vincent

This highly topical book deals with the new frontiers of digital television addressing the challenges it faces as a result of the upsurge of new and converging digital technologies. In a world which has developed online interactivity and new roles for its users, a new scenario of the domestic sphere is emerging where television has lost its dominance within audiovisual products to the Internet, videogames, tablets, mobile phones, and more. Contemporary digital television is thus a field where different platforms, languages and formats compete in order to become the dominant standard for the future. In this new TV ecosystem audiences are negotiating their identities and are implementing practices of use which are redesigning the entire processes for TV production and consumption.


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Part II Digital Television Audiences and their Practices of Use


83 Leif Kramp Access to Cornucopia? The Rise of a New Television Archive Culture on the Web Introduction The transformation of media production and use through the growth of the Inter- net has increasingly caused shifting paradigms among the established media. There is much debate within academia as well as the industry on whether televi- sion, in its traditional forms of distribution and reception, has a future or whether it will be subject to radical changes resulting from digital retrieval principles and interaction potential of the Internet. Silverstone sees media and society at a tip- ping point in today’s thoroughly mediatised environment where a “mediapolis” exists both at national and global levels, and where the materiality of the world is constructed through (principally) electronically communicated public speech and action (Silverstone, 2007, p. 31). In this context, audiences break out of their dependency relationship with the for- merly all-powerful television networks when it comes to questions of supply and demand, but without abandoning televisual content. The Internet enables an in- creasingly autonomous fusion of media consumption, production, and distribution on the users’ side. Focussing on the shifting role and power relations between media users and producers, this chapter explores the implications for access to formerly aired (that means historical) television programmes. The broadcasting archives of the televi- sion industry are an institution that primarily fulfils a functional task by support- ing television production, filling gaps in the programming schedule, and generat- ing profit for the entity of which they are a...

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