DYLAN meets LINEE
Edited By Cornelia Hülmbauer, Eva Vetter and Heike Böhringer
97 Daniela Dorner Ivo Vasiljev “Linguistic landscapes” versus economic participation in multilingual cities 1 Introduction Within the Thematic Area “Economy” of LINEE, Work Package 12a (hence- forth WP12a) is concerned with studying economic participation and language practices in the multilingual city (for more information: http://www.linee.info/). Within WP12a researchers from Austria, the UK, the Czech Republic and Croatia are conducting case studies in several European cities with different migrant groups. Generally, the city with its particular economic (infra)structure offers a plethora of work opportunities to local workers and migrants. The potential of the latter for participation in existing economic structures as well as the role of language as a resource of accessibility or a means of exclusion are at the centre of interest within WP12a.1 The study of the “linguistic landscape” (i.e. the language of public road signs, advertising billboards, street names, place names, commercial shop signs, public signs etc.) of the respective cities (Vienna, Southampton and St.Helier/Jersey, Cheb/Eger, Pula) represents one important part of the research conducted within WP12a since the role of language within integration processes is of special interest for LINEE. In the following we will therefore focus on the question of in how far the so-called linguistic landscape relates to status and economic participation of Italians in Vienna (AUT) and Vietnamese in Cheb/Eger (CZ). The methods used within WP12a in order to respond to the research questions are mainly qualitative and range from semi-structured interviews and obser- vations to the collection of visual material from...
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